CHAMPION ARTICLES BY ZOE SCAMAN BECOME A DIGITAL MINISTRY CHAMPION

Defining Influence

6th July 2009 | Written by Zoe Scaman | viewed 696 times | 1 comment

Recently i've been trying to get my head around 'influence', what it means, how it works, how to identify it and how to harness it. Influence is defined as the power to affect, control or manipulate something or someone; the ability to change things such as conduct, thoughts or decisions; An action exerted by a person or thing with such power on another to cause change. View full article

Advertising doesn't create advocates

1st July 2009 | Written by Zoe Scaman | viewed 770 times | 2 comments

Buzzword #17,327: 'Advocacy'. Everybody talks about it, every brand wants it and every marketer claims to be able to deliver it. But what is advocacy? There thousands of differing definitions but specific to brands and consumers we can describe an advocate as: View full article

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CHAMPION PROFILE

Zoe Scaman

Zoe Scaman
About Me
  • Australia
  • The Population
  • Digital Strategist
  • zoe.scaman@gmail.com
  • Visit Site
  • Visit Profile
  • Digital life started in 2003 at a small boutique search marketing agency. Since then i have worked at various agencies in London and more recently Sydney. Current position: Digital Strategist at The Population, Sydney.


COMPANY HISTORY

Who Position
The Population
Jun 2009 - present
Digital Strategist
Mediacom
create listing - unverified
Jan 2008 - Jun 2009
Group Digital Manager


 

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