CHAMPION ARTICLES BY ZOE SCAMAN BECOME A DIGITAL MINISTRY CHAMPION

Written by Zoe Scaman | July 6th 20091 comment

WEB Recently i've been trying to get my head around 'influence', what it means, how it works, how to identify it and how to harness it. Influence is defined as the power to affect, control or manipulate something or someone; the ability to change things such as conduct, thoughts or decisions; An action exerted by a person or thing with such power on another to cause change. Read on

Advertising doesn't create advocates

Written by Zoe Scaman | July 1st 20092 comments

ADVERTISING & MARKETING Buzzword #17,327: 'Advocacy'. Everybody talks about it, every brand wants it and every marketer claims to be able to deliver it. But what is advocacy? There thousands of differing definitions but specific to brands and consumers we can describe an advocate as: Read on

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COMPANY HISTORY

Who		Position
	The Population Jun 2009 - present	Digital Strategist
	Mediacom create listing unverified - please ask a current employee to verify you Jan 2008 - Jun 2009	Group Digital Manager

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Zoe Scaman

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