CHAMPION ARTICLES BY BRAD DOWN BECOME A DIGITAL MINISTRY CHAMPION
MOBILE "Video everywhere" Sydney based entrepreneurial outfit Known are at it again with a new startup delivering mobile video optimised for any device and any network condition. Their new platform is currently in beta and they are looking for companies that are willing to trial the new mobile video encoding and delivery system in real world scenarios. There will be a limited intake through February so get in quick Read on
TECHNOLOGY Apple has transformed the music industry the iPod, it has transformed the mobile phone industry with the iPhone, can it also take the flagging publishing industry and breathe new life into this most ancient of industries? When I first herd about the new Apple tablet I was super excited, I had been predicting its release since 2008. Now it is has been released all I am hearing is questions. Read on
ADVERTISING & MARKETING Insqribe is an Australian owned and developed platform that offers real time proximity marketing via QR codes and Augmented Reality (AR). Marketers can insert their campaigns into the AR world generated by an Insqribe iPhone application and users can see the campaigns appear on their phone as they walk around shopping districts or centres. Read on
ADVERTISING & MARKETING I have been inspired by a few good conversations I have been having recently so here are a few random thoughts. Digital is finally beginning to cast of the shackles of its legacy attachment to the world of advertising and media. Companies are starting to realise that Digital Marketing and Advertising is not the best way to reach people via Digital but to offer them a seamless integration of their offering into existing consumer behaviour. Read on
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Today (well, yesterday American time) Facebook held a press conference in which Zuckerberg and Co officially revealed what many of us have been waiting for for awhile: Facebook s official push into location based social activity, Facebook Places. You can read the live blog of the event on what was revealed and what went down on Mashable, but what I actually want to talk about is what I was surprised wasn't revealed. Read on
Brads reaction: Location based services will certainly be a mainstream part of our lives in the future. Facebook obviously has the advantage if they do it right. At the moment it looks like Facebook are going to sit back and dabble for a while and see where things go.
Mobile advertising is increasingly important, as cell phone adoption rates, especially smartphone adoption rates, soar. With a range of mobile advertising options, including SMS, WAP, mobile app display ads, search ads, rich media, video and push notifications, the landscape can be a bit complicated. After a tough 2009, advertisers are expected to increase mobile and digital marketing budgets over the next year. With this in mind, it s essential that advertisers keep up-to-date on their options in the mobile space. Read on
Brads reaction: Mobile has continued its slow crawl into the marketing mix but things seem to be accelerating now with the wider adoption of the iPhone and Android based phones. Hell I see Baby Boomers touting their iPhones on the Ferry now. Its all heads down, buds in, watching ABC News 24 via live streaming, updating Facebook or just for novelty sake, making a phone call.
Last month, I wrote a blog post about Linkedin and interviewed the very well-connected Iggy Pintado about how to get the best out of the social networking platform. This month, I want to expand on that and share with you the 15 things you should be doing with Linkedin but probably aren t. 12 of the 15 things are absolutely free. Let s start with the free stuff: Read on
Brads reaction: Excellent tips for getting more out of Linkedin. Make sure you joion the Digital Ministry Linked in group and get involved with its very active community.
Google Wave will no longer receive the support of Google. Today on the Google blog, the following statement pretty much sums up why Wave will no longer be one of Google s supported product offerings: Wave has not seen the user adoption we would have liked. We don t plan to continue developing Wave as a standalone product, but we will maintain the site at least through the end of the year and extend the technology for use in other Google projects. The central parts of the code, as well as the protocols that have driven many of Wave s innovations, like drag-and-drop and character-by-character live typing, are already available as open source, so customers and partners can continue the innovation we began. In addition, we will work on tools so that users can easily liberate their content from Wave. Read on
Brads reaction: I think there was just too much of a disconnect between the web app and the desktop. I think if it had a desktop app it may have seen more uptake.
The Liberals' plan to axe the NBN and leave existing services in place would never work because Tasmania's NBN would be unviable without current high levels of cross-subsidisation, Senator Stephen Conroy argued in a far-reaching speech after which he also confirmed that Tasmanian NBN access prices are certain to rise in the near future. Read on
Brads reaction: Is there anyone in Tassie on the NBN trial that can give us some insights here?
COMPANY HISTORY
| Who | Position | |
|---|---|---|
| Digital Ministry Sep 2008 - present |
Editor | |
| BeamMe.Info Jan 2008 - present |
Director | |
| Burst SMS Jan 2008 - present |
Head of Innovation | |
| Known Aug 2005 - present |
Head of Innovation | |

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Brad Down
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