CHAMPION ARTICLES BY BRAD DOWN BECOME A DIGITAL MINISTRY CHAMPION
31st January 2010 | Written by Brad Down | viewed 315 times | 3 comments

Apple has transformed the music industry the iPod, it has transformed the mobile phone industry with the iPhone, can it also take the flagging publishing industry and breathe new life into this most ancient of industries? When I first herd about the new Apple tablet I was super excited, I had been predicting its release since 2008. Now it is has been released all I am hearing is questions. View full article
28th September 2009 | Written by Brad Down | viewed 2262 times | 3 comments

Insqribe is an Australian owned and developed platform that offers real time proximity marketing via QR codes and Augmented Reality (AR). Marketers can insert their campaigns into the AR world generated by an Insqribe iPhone application and users can see the campaigns appear on their phone as they walk around shopping districts or centres. View full article
27th August 2009 | Written by Brad Down | viewed 608 times | Be the first to comment

Sending information from the web to mobile phones took a step forward today with the release of the latest version of BeamMe.info. The new system has been completely redeveloped for maximum speed, reliability and ease of use along with some key new features. View full article
12th March 2009 | Written by Brad Down | viewed 490 times | Be the first to comment

I have been inspired by a few good conversations I have been having recently so here are a few random thoughts. Digital is finally beginning to cast of the shackles of its legacy attachment to the world of advertising and media. Companies are starting to realise that Digital Marketing and Advertising is not the best way to reach people via Digital but to offer them a seamless integration of their offering into existing consumer behaviour. View full article
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4th February 2010 | Shared by Brad Down via www.gizmodo.com.au

The beardier parts of the web-o-sphere have been abuzz about HTML5, the next version of the language that powers our internet. Will it revolutionise web apps Will it kill Flash video Will it fix our gimpy iPads Yes... and no. The tech press recently transformed HTML5 from a quiet inevitability to an unlikely saviour: When YouTube and Vimeo started testing it, its was invoked as a Flash-killer, and the emancipator of web video. When Google used it to design a new Google Voice web app, among others, it was framed as the murderer of the OS-specific application. When the iPad was announced with no Flash support, HTML5 was immediately pegged as a salve, not to mention a way to get around the closed system of Apples App Store. View full article
4th February 2010 | Shared by Brad Down via www.businessinsider.com

Editor's note: Earlier this week, we published the account of a DoubleClick client who wrote "the atmosphere at DoubleClick is bleak and service to the clients is woeful." Then we heard from employees who came to Google through the merger. One said, "Google Destroyed My Career." Here now is another equally as disparaging account of the merger, but from the perspective of a pre-IPO Google (GOOG) employee: View full article
3rd February 2010 | Shared by Brad Down via www.readwriteweb.com

Mobile search company Taptu has released a detailed report showing that the future of the Mobile Web is likely to be dominated by cross-platform browser-based mobile web sites - rather than apps built specifically for iPhone, Android, or any other platform. Taptu calls the former "the Mobile Touch Web," which it defines as "Web sites created for mobile touchscreen devices, with finger-friendly layouts and lightweight pages that are fast to load overcellular networks." View full article
3rd February 2010 | Shared by Brad Down via www.businessinsider.com

Rupert Murdoch's killer quarter has emboldened him, and his plans to charge for his content. Speaking on the company's earnings call, he said "Content isn't just King, it's the Emperor of all things electronic." He added later, without content the world's large flat screens, e-readers, and tablets would be "unloved and unsold." View full article
1st February 2010 | Shared by Brad Down via www.pollenizer.com

Free + Premium = Freemium. It basically means that you offer your product for free to begin with, get users hooked and then charge a small % of your audience a premium fee for premium features down the track. This lowers friction in acquiring customers; you're not limiting growth by adding a payment system or even hinting that people might have to pay at some point. Free means people can check you out, kick your tyres, grow to love you and never leave. Or that's the idea. View full article

CHAMPION PROFILE
Brad Down
About Me
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COMPANY HISTORY
| Who | Position |
|---|---|
| Digital Ministry Sep 2008 - present |
Editor |
| BeamMe.Info Jan 2008 - present |
Director |
| BurstSMS Jan 2008 - present |
Head of Innovation |
| Known Aug 2005 - present |
Head of Innovation |
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