MOBILE  "Video everywhere" Sydney based entrepreneurial outfit Known are at it again with a new startup delivering mobile video optimised for any device and any network condition. Their new platform is currently in beta and they are looking for companies that are willing to trial the new mobile video encoding and delivery system in real world scenarios. There will be a limited intake through February so get in quick Read on

TECHNOLOGY  Apple has transformed the music industry the iPod, it has transformed the mobile phone industry with the iPhone, can it also take the flagging publishing industry and breathe new life into this most ancient of industries? When I first herd about the new Apple tablet I was super excited, I had been predicting its release since 2008. Now it is has been released all I am hearing is questions. Read on

ADVERTISING & MARKETING  Insqribe is an Australian owned and developed platform that offers real time proximity marketing via QR codes and Augmented Reality (AR). Marketers can insert their campaigns into the AR world generated by an Insqribe iPhone application and users can see the campaigns appear on their phone as they walk around shopping districts or centres. Read on

RELEASES  Sending information from the web to mobile phones took a step forward today with the release of the latest version of BeamMe.info. The new system has been completely redeveloped for maximum speed, reliability and ease of use along with some key new features. Read on

ADVERTISING & MARKETING  I have been inspired by a few good conversations I have been having recently so here are a few random thoughts. Digital is finally beginning to cast of the shackles of its legacy attachment to the world of advertising and media. Companies are starting to realise that Digital Marketing and Advertising is not the best way to reach people via Digital but to offer them a seamless integration of their offering into existing consumer behaviour. Read on

Google Voice, what the hell is that you say In one of Google's rather low-key acquisitions, they purchased a phone start-up called GrandCentral (founded in 2006) for about $50 million in cash mid 2007, GrandCentral offered a seriously valuable product one phone number for all your phones, for life. Can you imagine how many contacts you loose changing jobs, switching carriers, houses, apartments, states Well Google Voice is the answer, you'll get a single phone number for life, that rings or texts any phone you own, with a single voicemail box and best if all, it's free! Read on

Brads reaction: Have been continuously fascinated by what this product has to offer. Will be interesting to see how it goes in the real world.

You notice it when you're reading email, but not so much writing it. Most email clients show just the first 50-75 characters of a message in the inbox view. Write your first line to that limit, and you'll likely get noticed. It s a tip offered up by web PR consultant Steve Rubel, who notes that an ebook author reached through his own crowded inbox and managed to get a click-through with a first line that grabbed him. Rubel dubs it tweetifying of your email s lead sentence, but it s actually about half a 140-character tweet. The idea is the same though let the character limit guide you to a punchier first impression. Read on

Brads reaction: Good idea

The Mobile Marketing Association (MMA) has released preliminary results to an upcoming survey in which marketers were asked about their mobile marketing budgets for the remainder of 2010 through 2011. The results thus far indicate budgets for mobile marketing spend is set to rise 124% from 2010 to 2011, putting the total allocation to the mobile channel at roughly 4% of overall marketing budgets. Mobile as a marketing channel is up by the greatest single percentage, with events and trade shows the only other channel that s projected to see growth in budget totals, surprisingly enough. Read on

Brads reaction: Mobile is on the move....again?

Stephen Conroy held a press conference this morning around the future of the Cyber safety policy. According to tweets from Crikey's Bernard Keane, that means putting it off for 12 months while the classification system gets an overhaul. Until then, Keane claims that ISPs will put a voluntary blacklist large ISPs will voluntarily filter child porn material, while the classification board will assess complaints about sites, rather than ACMA. He also adds that content owners will be made aware they'll be blocked prior to being blocked. Read on

Brads reaction: Funny that...

Google is preparing another attempt to crack the social networking world owned by Facebook, and to a lesser extent, Twitter. Why is Google traveling down this path once again? Aren't the failures of Dodgeball, Orkut, Jaiku, Buzz, Wave, etc. enough for Google to realize that it just doesn't understand social networking? Maybe, but Google can't afford to watch the web become social without it. Read on

Brads reaction: Some fantastic insights into Social behaviour.