ADVERTISING & MARKETING  "And the winner of the award for best use of social media by a television series goes to...Mad Men." Cue applause, orchestra and video highlights package. As a big fan of the uber-slick and effortlessly cool TV series, Mad Men, it came as no surprise to me that the show's Emmy Award winning creators were leading the way in using a social media savvy and multi-platform approach to promoting the TV series...I found out that this was no stroke of TV studio marketing genius, but instead that it was the humble creation of the shows fans. Read on

WEB  When Hugh Jackman twittered his fans a few weeks ago about enjoying lunch in Sydney on the 'harbor'across from the 'Opera Center', it became clear, at least to his Australian followers that the Sydney born and bred, Wolverine star was not authoring his own tweets. To add insult to injury, his Twitter name is 'RealHughJackman'. Ouch! Read on

Australian digital agency August has won 'Best in Class' at the Interactive Media Awards in the US, in the 'Web Design/Development' category for its own website www.august.com.au. According to the IMA website, The Best in Class award is the highest honour bestowed by the Interactive Media Awards (IMA), which accepts entries from agencies around the world. The winner of this award is recognised as having excelled in all areas of the judging criteria and achieved a perfect, or near perfect, overall score. This site represents the highest standards of professionalism, standards compliance and impeccable planning and execution, placing it amongst some of the world’s most well executed websites. Read on