SOCIAL MEDIA  Working in PR gives one a unique and often insightful view of the impact social media can have as a method to connect with the differing facets of a brand's social communites. These communities comprise of not only the consumer target market and potential fan base, but also the media and the internal stakeholders/employees. However, confusion over how and when to target these different groups too often spells death to many a social media campaign. Read on

SOCIAL MEDIA  Recently, I stumbled upon a few online articles about cyber bullying. Obviously most of us think that bullying in any form is a completely unacceptable way of behaving and one which would definitely get you a timeout in the school playground. However all too often cyber bullying goes unaddressed and unrecognized in the sometimes anonymous world of social media especially among industry peers. And it made me wonder when does strong social heckling and blog commentating cross the line into cyber bullying and pure, all out defamation? Read on

SOCIAL MEDIA  As a social media marketer and digital PR specialist, I find it all too easy to get lost amidst the infinite conversations between my industry peers about the subject of social media etc. It sometimes feels as though I've lost sight of the forest for the trees - a bit like working for a newspaper dedicated to writing articles about working at a newspaper. Geditt? Anyway, time for a little experiment to get me back on track. Read on

The Australian has predicted that social networking site Twitter will fail despite the current buzz around it. Read on

Seans reaction: This is exactly the kind of bosh that demonstrates newspaper's desperate lack of understanding about social media. To say that Twitter doesn't create communities is ridiculous. No one brand creates a community anyway, they simple facilitate them. And Twitter is amazing at facilitating discussions across large communities of people.