CHAMPION ARTICLES BY MICHAEL WATKINS BECOME A DIGITAL MINISTRY CHAMPION
SOCIAL MEDIA Last Saturday me and my best friend arrived in Bangkok, Thailand for the weekend. We had heard of the civil unrest in the city but nothing prepared us for what we were to expereince that night. I've attached 3 videos I took using only my iphone camera that night. Read on
SOCIAL MEDIA Will facebook become the internets primary search engine by 2014? Researching facebooks growth stats and the continual trend of consumers turning to social search as a more trusted search option, its not impossible. Read on
SOCIAL MEDIA 2010 is the year of Social Media Strategy! Or so I keep hearing. Its no longer about "just getting a facebook page up", its about "creating a synergy between social media and the other marketing strategies being applied to the business".
Its having a big picture approach, thats what was missing last year, none had strategy! But, I hear you say, I didn't think social media could have a strategy?. Whatever. I'm sick of people thinking of social media as an anomaly - something that can't be harnessed into a strategy. Of course it can be.
I want to share a small, basic diagram that outlines a Social Media Strategy we've developed recently. Read on
SOCIAL MEDIA A major hurdle has just been overcome in the 'how do you measure social media' debate. About 3-4 hours ago facebook page admins will have noticed that one new line of data appears under their branded page updates, impressions and % feedback. This is significant for three reasons - marketers now have justification to create a pricing model around facebook updates, smart marketers will be able to determine the best time of day to send updates for the most exposure and lastly, marketers will know the effectiveness of each individual update in realtime, as engagement is occuring. Read on
SOCIAL MEDIA In the wake of the latest privacy control saga at facebook, I wanted to share 3 thoughts as to why fb made the changes and ultimately how it doesn't matter why you think of facebooks actions, you'll continue to use it. Read on
NEWS SHARES ADD NEWS SHARE
"Unlike most search engines, every Facebook search involves two key elements - a query and a querier. Just as we need to understand the query, it s as essential to understand the person behind the query." Read on
Michaels reaction: Brilliant breakdown of what goes on behind facebooks search engine.
COMPANY HISTORY
| Who | Position | |
|---|---|---|
| News Limited create listing unverified - please ask a current employee to verify you Nov 2008 - present |
Social Media Blogger/Writer | |
| Technation Australia create listing Jul 2008 - present |
Social Media/Startup Writer | |
| Mudo Media Jan 2008 - present |
Director | |

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Michael Watkins
About Me
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