10th January 2010 | Written by Tiphereth Gloria | viewed 551 times | Be the first to comment

Earlier this week, Pepsi Australia's Hit Refresh social media and heavyweight outdoor campaign started it's promotions activation phase, via a Twitter treasure hunt and the engagement so far has been extremely high. This is a campaign I've been working on since late 2009, and I've really enjoyed seeing social brand advocacy in action at a grass roots level in the Gen Y and Gen Z demographic. Particularly on Facebook, Fans of the page are spontaneously sharing their love of Pepsi, requesting the treasure hunt come to their city, and enjoying the MTV TV spots. There are a few points about this campaign that makes it distinctive in both the social media and advertising landscape in Australia: View full article

5th August 2009 | Written by Tiphereth Gloria | viewed 1067 times | Be the first to comment

Facebook signup continues to grow at exponential rates across the globe. In three months since April 2009, they've added another 50 million users If you're looking for stats on Facebook's infiltration into individual countries, the CheckFacebook site provides these revealing stats about Australia: * More than 6 million users * 36.65% of Australian internet users are on Facebook * Slightly more females to males * 18-24 year olds still the largest demographic * 25-34 year olds second largest demographic View full article

15th June 2009 | Written by Tiphereth Gloria | viewed 1264 times | Be the first to comment

The infographics display from Apple's WWDC conference has generated a lot of buzz. What's really interesting is what it represents: * There are now 50,000 + iPhone applications (and iPod Touch, so iPhone OS) less than a year since release of iPhone 3G. * The displays are representing 20,000 of the most downloaded applications * More than 1 billion apps downloaded, the milestone was reached in April 2009, again less than a year since iPhone 3G * 3,000 apps are downloaded every minute * New iPhone 3G S is faster, with video capabilities & even edit your video on the phone and share it straight to YouTube View full article