CHAMPION ARTICLES BY ADEN HEPBURN BECOME A DIGITAL MINISTRY CHAMPION

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Aden Hepburn

This is the latest video by Socialnomics (the guys who created the Social Media Revolution Video that got over 1.2 million views on YouTube) and it showcases examples of Social Media ROI on campaigns and companies that have thrown themselves into the Social Sphere. Read on

Aden Hepburn

This is The Dark Knight Viral "Why So Serious" Case Study. The "Why So Serious" campaign wonthe Cannes 2009 Cyber Grand Prix in the viral category. It was a huge global success, with over 10 million unique players participating! Read on

Aden Hepburn

This is one of my favorites, the "Best Job In The World" campaign case study, it picked up the top awards at Cannes Lions and became the first ever campaign to win 3 Grand Prixs (Cyber, PR and Direct). Read on

Aden Hepburn

Philips have just launched a very cool new social media campaign on Twitter (@Philips_vs) called Philips Vs Anything. It's a competition where anyone on twitter can submit crazy new product testing ideas to Philips, with the best ones to be created by their Agency, Tribal DDB, and everyone going in the draw to win one of Philips now famous 21:9 Cinema Screens. Check out the campaign website here. Or follow them on twitter here. Read on

Aden Hepburn

From the guys who created ElfYourself (JibJab) comes this classic new viral video called He's Barack Obama. It's a cool clip, but the interesting thing about this viral, is that it's been launched on and is completely integrated with facebook connect, which means that all comments on the video are synced with profiles & in turn makes it much simpler for the video to spread on Facebook. Read on

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COMPANY HISTORY

Who Position
Digital Buzz Blog Digital Buzz Blog
Jan 2009 - present
Editor
IdeaWorks IdeaWorks
Feb 2005 - present
Head of Digital & Interactive


CHAMPION PROFILE

Aden Hepburn

Aden Hepburn
About Me
  • Australia
  • IdeaWorks
  • Head of Digital & Interactive
  • Visit Site
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  • Aden is the Digital Buzz founder and currently Head of Digital & Interactive at IdeaWorks (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a number large global brands and many leading Australian brands over the past 6 years; developing websites, digital marketing strategies, online advertising campaigns, rich interactive content, social media optimisation, online games, lead generation, portal development and affiliate marketing.



    He is admittedly addicted to Search (SEO & SEM), twitter, creative, advertising, technology, entrepreneurism and online marketing. Aden is kept busy concepting, founding, building or consulting to numerous successful online businesses in his spare time and loves a round of golf (if your in Sydney, let's tee up!), snowboarding, surfing, trading and organising venture capital for online business or angel investing where appropriate.



    Follow him on twitter: twitter.com/adenhepburn at his blog: adenhepburn.com/blog, or add him as a contact on linkedin: linkedin.com/in/adenhepburn. Alternatively, you can subscribe to the digital buzz blog at the top right of this page or , just enter your email address to receive daily or weekly updates of everything thats buzzing online.

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