CHAMPION ARTICLES BY ADEN HEPBURN BECOME A DIGITAL MINISTRY CHAMPION
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This is the latest video by Socialnomics (the guys who created the Social Media Revolution Video that got over 1.2 million views on YouTube) and it showcases examples of Social Media ROI on campaigns and companies that have thrown themselves into the Social Sphere. Read on
This is The Dark Knight Viral "Why So Serious" Case Study. The "Why So Serious" campaign wonthe Cannes 2009 Cyber Grand Prix in the viral category. It was a huge global success, with over 10 million unique players participating! Read on
This is one of my favorites, the "Best Job In The World" campaign case study, it picked up the top awards at Cannes Lions and became the first ever campaign to win 3 Grand Prixs (Cyber, PR and Direct). Read on
Philips have just launched a very cool new social media campaign on Twitter (@Philips_vs) called Philips Vs Anything. It's a competition where anyone on twitter can submit crazy new product testing ideas to Philips, with the best ones to be created by their Agency, Tribal DDB, and everyone going in the draw to win one of Philips now famous 21:9 Cinema Screens. Check out the campaign website here. Or follow them on twitter here. Read on
From the guys who created ElfYourself (JibJab) comes this classic new viral video called He's Barack Obama. It's a cool clip, but the interesting thing about this viral, is that it's been launched on and is completely integrated with facebook connect, which means that all comments on the video are synced with profiles & in turn makes it much simpler for the video to spread on Facebook. Read on
COMPANY HISTORY
| Who | Position | |
|---|---|---|
| Digital Buzz Blog Jan 2009 - present |
Editor | |
| IdeaWorks Feb 2005 - present |
Head of Digital & Interactive | |

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Aden Hepburn
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