SOCIAL MEDIA  A few days ago, I wrote about Jetstar transitioning 40% of its marketing budget across to social media. I feel like it's an important enough topic to talk some more about it. Not the surface stuff, but rather the stuff behind the scenes the research that is being done which backs the Jetstar transition 100%, and proves their decision was the smartest one they could have made at this point. Thus, the paradigm shift and the evolve or die choice every organisation now has to make. Read on

SOCIAL MEDIA  As more and more companies dive into social media, there's a rising tide of expectations and understanding of ROI. I wanted to share some recent thinking from different view points as a means to stimulate discussion. Read on

WEB  There is much talk these days about the shift from Web 2.0 to Web 3.0. What does this really mean? What are the differences between the two, and how is this building into our everyday lives? In this post, we are going to cover the past phases of the internet and look at where it is going and how we can utilise this shift in all the ways we can. Read on

SOCIAL MEDIA  We've been hearing all about it. The buzz is out. The idea of jumping into the conversation is the name of the game these days. Whether your brand is doing it or not will make all the difference in the world when it comes to today's marketing strategies for small and large organisations. With the technological advances and millions of web users, there is no reason to not be a part of your brand's conversation and reputation, especially online. Social media is becoming the largest communication device in all of history. It's bringing an entire world together. Read on