CHAMPION ARTICLES BY JOHN LYNCH BECOME A DIGITAL MINISTRY CHAMPION
3rd February 2010 | Written by John Lynch | viewed 321 times | Be the first to comment

Although not living in the US, I drive a Toyota, and I am a fan. I was however interested to see how the recall was being managed online as this was a great opportunity to leverage social platforms. Alas to-date (and again its from outside the US) I can't see the leverage in action, at best its a half-hearted effort at worst its head in the sand stuff. Their Facebook fanpage with 70,000 fans (many more casual visitors), is busy with complaints but Toyotas responses are absent. While there are still a few loyal fans (i do hope they don't work for toyota as they haven't declared) they are in the minority- for instance one points out that 'its 'OK to drive your 'dangerous' Chrysler/Dodge that could have brake failures. [that] Recall hardly mentioned in the news'. But where is their Toyota backup? Where are the big guns like Chairman and CEO: Yoshimi Inaba? View full article
23rd December 2009 | Written by John Lynch | viewed 1722 times | 4 comments

Brace yourself, but having a group on facebook of 40,000 members is not a social strategy, either is 30,000 followers on twitter. You may in fact be doing more damage to your brand than good, how would you know? Do you actually know how your current social networking is impacting your bottom line? Well you should and there are tools available to find out. View full article
11th November 2009 | Written by John Lynch | viewed 650 times | Be the first to comment

Interview where Gartner ask the Eric Schmidt,CEO of Google, on what he thinks the web will look like in 5 years time! There is a lot of plain English here and some interesting points covered. When this guy talks about the future of the web you have to assume he well informed and we should listen. View full article
28th October 2009 | Written by John Lynch | viewed 626 times | Be the first to comment

85,000 apps now available and rising fast. These have been downloaded more than 1.8 billion times. So why all the fuss? Well its not an exaggeration to say that Apps are driving the next wave in communications and commerce. Mobile platforms have already opened the door to a rapid development of the mobile phone. It is evolving as a remote control for ever expanding types of real-time cloud-based services, including emerging category of location-based services, creating opportunities and empowering consumers in unprecedented and transformative ways. View full article
7th August 2009 | Written by John Lynch | viewed 873 times | Be the first to comment

While the hashtag phenomenon has taken off on Twitter as a way for users to follow trends, share tweets on a similiar topics, or even track world news as it happens, it also hasnt escaped the attention of companies. Many organisations are developing innovative strategies to get us tweeting for their brand. View full article
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3rd February 2010 | Shared by John Lynch via vimeo.com
The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it. A film produced for my final year Masters in Architecture, part of a larger project about the social and architectural consequences of new media and augmented reality. View full article
The good news is we will still drink tea
27th January 2010 | Shared by John Lynch via www.ft.com
British Sky Broadcasting expects to be awarded upwards of 200m of damages after winning a High Court battle with EDS, the US IT outsourcing company, over a sales pitch for a multimillion-pound contract to build a customer service system. View full article
BSkyB alleged deceit, negligent misrepresentation and breach of contract by EDS. It is said to have legal implications on how all technology contracts are offered in future.
14th January 2010 | Shared by John Lynch via blogs.nvidia.com
The exponential rise in computing power in cars is improving safety while giving drivers more control than ever over their experience behind the wheel. View full article
13th January 2010 | Shared by John Lynch via www.businessandleadership.com

The entrepreneur behind the famous iBeer iPhone app has a new business model - YourAppShop - that allows developers and content owners to bypass Apple's App Store. And it's all legal. View full article
7th January 2010 | Shared by John Lynch via adage.com

NEW YORK (AdAge.com) -- For many, 2009 will be remembered as a year the marketing world will happily put behind it. The lingering recession has depressed consumer spending and marketers have sharply curtailed their outlays on advertising. Two Detroit automakers filed for bankruptcy. TV and print have been trying to find their way in a digital future and agencies have been put in a vise by clients demanding better return on investment. View full article
Very interesting summary.

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John Lynch
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