3rd February 2010 | Written by John Lynch | viewed 321 times | Be the first to comment

Although not living in the US, I drive a Toyota, and I am a fan. I was however interested to see how the recall was being managed online as this was a great opportunity to leverage social platforms. Alas to-date (and again its from outside the US) I can't see the leverage in action, at best its a half-hearted effort at worst its head in the sand stuff. Their Facebook fanpage with 70,000 fans (many more casual visitors), is busy with complaints but Toyotas responses are absent. While there are still a few loyal fans (i do hope they don't work for toyota as they haven't declared) they are in the minority- for instance one points out that 'its 'OK to drive your 'dangerous' Chrysler/Dodge that could have brake failures. [that] Recall hardly mentioned in the news'. But where is their Toyota backup? Where are the big guns like Chairman and CEO: Yoshimi Inaba? View full article

11th November 2009 | Written by John Lynch | viewed 650 times | Be the first to comment

Interview where Gartner ask the Eric Schmidt,CEO of Google, on what he thinks the web will look like in 5 years time! There is a lot of plain English here and some interesting points covered. When this guy talks about the future of the web you have to assume he well informed and we should listen. View full article

7th August 2009 | Written by John Lynch | viewed 873 times | Be the first to comment

While the hashtag phenomenon has taken off on Twitter as a way for users to follow trends, share tweets on a similiar topics, or even track world news as it happens, it also hasnt escaped the attention of companies. Many organisations are developing innovative strategies to get us tweeting for their brand. View full article

3rd February 2010 | Shared by John Lynch via vimeo.com

The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it. A film produced for my final year Masters in Architecture, part of a larger project about the social and architectural consequences of new media and augmented reality. View full article

The good news is we will still drink tea

14th January 2010 | Shared by John Lynch via blogs.nvidia.com

The exponential rise in computing power in cars is improving safety while giving drivers more control than ever over their experience behind the wheel. View full article

7th January 2010 | Shared by John Lynch via adage.com

NEW YORK (AdAge.com) -- For many, 2009 will be remembered as a year the marketing world will happily put behind it. The lingering recession has depressed consumer spending and marketers have sharply curtailed their outlays on advertising. Two Detroit automakers filed for bankruptcy. TV and print have been trying to find their way in a digital future and agencies have been put in a vise by clients demanding better return on investment. View full article

Very interesting summary.