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The Real Impact of Auto-Refresh Page Inflation

Written by Alexx Cass | January 14th 20101 comment

ADVERTISING & MARKETING It's no secret that some Australian websites continue to report traffic from their automatically refreshed web pages, even though the inclusion of this traffic is condemned by sectors of the industry because in most cases it significantly inflates the figures used in the market. To this point, the MFA have recently sent a letter to their media-buying members warning them about wasting money on auto-refreshing websites that could be serving ads that are never seen. Read on

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