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Making Email And SMS Work Together For Increased Engagement

Shared by Brad Down via www.mobilestorm.com | February 26th 2010

As mobile marketing continues to garner the most attention, digital marketers need to realize the immense benefits of a multi-channel approach. While companies are beginning to understand and implement SMS marketing strategies, the fact remains that email still produces incredible ROI, and should be called upon to compliment an SMS strategy, not be passed up in lieu of. Read on

Brads reaction: There are several companies starting to come out with combined SMS and email solutions. We are working on an email integration module for BurstSMS. Keep an eye on our Blog for updates http://blog.burstsms.com

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