Digital Ministry US - Releases Champion Articles http://www.digitalministry.com Digital Ministry en-us MEDIA RELEASE: Australian Digital Agency Launches Cloud Based Mobile Video Startup http://digitalministry.com//AU/articles/1022/MEDIA+RELEASE+Australian+Digital+Agency+Launches+Cloud+Based+Mobile+Video+Startup/1 http://digitalministry.com//AU/articles/1022/MEDIA+RELEASE+Australian+Digital+Agency+Launches+Cloud+Based+Mobile+Video+Startup/1 "Video everywhere"

Sydney based entrepreneurial outfit Known are at it again with a new startup delivering mobile video optimised for any device and any network condition. Their new platform is currently in beta and they are looking for companies that are willing to trial the new mobile video encoding and delivery system in real world scenarios. There will be a limited intake through February so get in quick. Register for the beta at http://send-to.mobi/register

Mobile video for the rest of us

With Send-To.Mobi all you do is send us a file either manually or via API and we return you a URL or embed code. All the encoding, hosting, optimising and delivery is done in the cloud to offer our clients a truly scalable solution.

The system is aimed at agencies and developers that don’t do a great deal of volume of video. They just want to add a video to an SMS campaign, or embed a video in a mobile web page.

Our system is completely scalable so you only pay for what you use. No startup costs, no server fees, no ongoing license fees, you simply pay for encoding, hosting and bandwidth as you use it.

Mobile video encoding, hosting and streaming.

The Send-To.Mobi streaming engine detects network conditions and throttles the bit-rate of the stream on-the-fly. The video stream adjusts to the bandwidth availability. Instead of switching from stream to stream based on bandwidth availability, the system adjusts the bit-rate of the original stream on the fly, maximizing the available bandwidth much more accurately. The resulting video stream plays smoothly with no buffering or image breakup.

Everything is optimised for best user experience.

Good mobile is all about improving the users experience. Technology and bandwidth limitations can impede this. We optimise everything for best display on the recipient device. On average a 30 second video stream will start playing in 15-20 seconds of activation and play through from start to finish without stopping in 98% of cases.

Cloud based for scalability.

If you are anything like us then you don't want to spend thousands delivering a couple of campaigns here and there. As mobile video grows you want to scale up with the demand.

Where are we going?

Send-To.Mobi plans to be able to be a once stop video service for mobile and web. Publishers are looking for integration between web and mobile sites. Send-To.Mobi is also developing Flash and HTML 5 players so that you just need one video file that can be delivered to any device or any desktop.

About Known

Send-To.Mobi was developed by Brad Down and Alex Macpherson, the same team that developed BeamMe.Info and BurstSMS.com. They have been relentless in their development of new startups, especially in the mobile space. They are continually innovating and seeking out partners and investors to get involved. Alex is from a finance background and Brad is from a creative background. They also designed, built and run Digital Ministry, one of Australia's best known Digital Media community websites.

For interviews or further info please contact Brad Down, ph: +61 439 410 654; email: brad@known.com.au

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]]> Digital Ministry 2010-02-15 MEDIA RELEASE: The brand new BeamMe.Info - Add a mobile sharing button to your website! http://digitalministry.com//AU/articles/859/MEDIA+RELEASE+The+brand+new+BeamMe.Info+Add+a+mobile+sharing+button+to+your+website%21/1 http://digitalministry.com//AU/articles/859/MEDIA+RELEASE+The+brand+new+BeamMe.Info+Add+a+mobile+sharing+button+to+your+website%21/1 BeamMe ScreenshotNew features include:

  • Simplified installation and on-site JavaScript hosting for complete control and speed

  • An option to allow users to opt-in to a marketing list

  • More options to customise the look of your Beams without developer assistance

  • Global delivery in multiple currencies including the USA and Canada

  • Pre-paid plans from AUD$15.00 with include SMS to easily control budgets

  • Simplified and enhanced advertising system to allow sponsored messages

What is a BeamMe.Info?

BeamMe.Info is a Javascript snippet that creates a button on a website that allows users to send themselves an SMS text message for free with content from the website. This message can contain all sorts of useful information including:

  • Contact / address details

  • Mobile URL’s to web content

  • Event details

  • Mobile coupons

  • Confirmations

  • Promotions

  • Directory listings

Beams can be installed with static information or with database variables that can create Beams on the fly. See Beams in action on our home page

The BeamMe.Info story

BeamMe.Info was created by three Australian entrepreneurs. Brad Down, Alex Macpherson and Tim Murray. BeamMe.Info was there first start-up and they have proven that you don’t need masses of start-up capital to bring a successful revenue generating digital product to market. They have made a lot of mistakes and learnt plenty along the way but overall they epitomise the talent that is abounding in the Australian digital start-up industry. With more commitment of cash and resources there are plenty of other ideas under the hood of this energetic and driven bunch.

“BeamMe is our love child. Its been such a labour of love but it has provided us with the education we needed to apply to our other start-up ideas” said Down.

Who is using Beams?

BeamMe has many clients including:

  • CBS Interactive

  • Digital Ministry

  • Honda Australia

  • Bunnings Warehouse

  • Darling Harbour

  • Blackmores

  • Nicolangela

What are the benefits?

BeamMe.Info aims to remove the need to write down notes on paper. The biggest benefit to the user is to be able to instantly send themselves details they would otherwise have to write down. There are also numerous benefits to websites:

  • Adds value and usability to the site

  • Potential new revenue source through advertising

  • Drive traffic to mobile assets through URL’s in SMS

  • Collect mobile numbers for SMS marketing

For interviews with Brad Down, please contact BeamMe.Info, ph: +612 6100 4453; email: brad@beamme.info;

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About BeamMe.Info

BeamMe.Info is an Australian-based technology innovation company delivering market-leading products to allow content sharing between the internet and mobile phones. Started by three experienced Australian entrepreneurs. Developed in Australia for the global web to mobile market, BeamMe.Info was set up to change the way we use and receive website information.

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